Give Love | The GiLo Story
Who is GiLo?
GiLo Lifestyle is a brand that believes in fashion with a conscience. Their mission is to provide fashion without hurting animals and at the same time contributing to a sustainable future.
Gi (Gina) & Lo (Loren), her partner, were the original founders of the brand, which was “born’’ in 2015 and is slowly but surely adding onto its range and expanding. GiLo has the hope of changing consumer’s mindsets and making a difference to both people and the planet by providing stylish clothing without guilt.
Gina has been part of the fashion world as a supplier of head-ware for 25 years but has always had a yearning to start her own brand. She is a lover of fashion with a great eye for clothing and whilst at a trade show came across fabrics made from materials that would make a difference.
The first stirrings of the idea and the concept of providing fashionable goods without harming animals or the environment was henceforth ignited in her being. The idea took root and slowly the flame was fanned by Gina’s partner who is an animal lover herself with a heart to improving life for Mother Earth and its inhabitants.
Loren is also highly creative, and the brand grew very naturally from their mutual love of design and their heartfelt wish to make a difference to the world. Together, they are aspiring to create not just a brand but also a lifestyle.
What do we do?
GiLo Lifestyle produces fashionable garments made without hurting animals and with the aim of contributing to a sustainable future.
We aim to keep our merchandise on-trend and exciting with the brand’s own unique style. GiLo aspires to create garments that are beautiful, comfortable, affordable and stylish, where no attention to detail is missed and where the make-up is top quality.
At present we use fabrics made using recycled plastic (PET) – for the board shorts and lifestyle shorts range as well as a synthetic fiber called “SEE” -for the puffer jacket range, which is very close to duck-down in its capacity to hold heat and insulate without hurting or sometimes even killing the ducks. The fit and feel of the garment is hugely important and a great deal of emphasis is put into achieving just the right fit and feel. The shorts fabric is made from 92% recycled plastic, which is recovered from our oceans. At present, there are five islands of plastic, continuously expanding in various corners across the globe. The biggest is called “The Great Garbage Patch’’ and it is five times the size of France in its size. By using this fabric and encouraging others to do the same, we are hopefully contributing to making a significant dent in the size of these garbage islands and helping clean up our oceans.
The brand can be found in a few retails stores as well as markets should one wish to feel the softness of the fabric or fit them. Having said that, if the goods arrive after being ordered online and there is a problem with the fit or garment itself once received, it will be returned at our own cost. So, there is no risk for the consumer.
Customer satisfaction is of significant importance and where possible we encourage feedback and a more personal shopping experience with customers and will respond to any suggestions or queries person to person.
Where are we based?
GiLo Lifestyle is located in Cape Town, South Africa. We have also expanded our horizons to Sydney, Australia, with the board shorts and lifestyle shorts. GiLo’s lifestyle and board shorts can also be found in retail stores and hotel boutiques stores in both Mauritius and the Seychelles.
All customers will benefit from the amazing quality, fit, feel and price of our GiLo products. There is a feel-good experience when one buys something knowing the ethics behind the product and that by buying the product they are in-fact making a difference to the state of animals around the world as well as the planet itself.
So, who benefits? Everyone. As humans we can no longer continue to disregard animals and the planet. Changes need to be made for the good of all and GiLo Lifestyle is doing their bit at doing just that.